Eros International signs 3-year film production output deal with Venus
12/02/2007
London Monday 12th February 2007: Eros International, the leading Bollywood media and entertainment company, today announces that it has secured a 3-year output deal with Bollywood film production house Venus. As a result of this deal, all films from the Venus banner for the next 3 years will be co-produced by Eros and Eros will exclusively own the entire copyright for distribution across all formats.
Two projects are already underway, one with Abbas Mastan who has given hits such as Humraaz, Ajnabee and another with Priyadarshan who has given super-hit comedies like Garam Masala, Hulchul and Hungama.
Venus, established in 1985, has a long-standing track record in the film industry after producing hit films such as Baazigar, Baadshah, Yes Boss, Josh, Main Hoon Na which have featured stars including Shah Rukh Khan and films like Dhadkan, Main Khiladi Tu Anari featuring Celebrity Big Brother winner Shilpa Shetty.
Sunil Lulla, Director and President India of Eros International Plc commented:
“Eros has always enjoyed a fabulous relationship with Venus and in the past we have distributed a large number of their films. We are delighted to extend this relationship to co-production and global distribution and are looking forward to working with them over the next three years”.
Ganesh Jain, Director Venus commented:
“Eros brings a global distribution network as well an unmatched marketing muscle which will allow us to showcase Venus’s creative output on a worldwide platform. I am very excited about the synergy”.
About Eros International plc
Eros International plc, an integrated media and entertainment Company, is a global player in the Bollywood arena. Eros operates on a vertically integrated studio model - producing films as well as distributing films across formats globally via cinemas, home entertainment, television formats and new media.
Established in 1977, Eros International has three decades of market leadership as an international owner-distributor of Indian films. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a business model around the release of new films and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.
Other business streams include high-definition DVDs, mobile downloads and on-demand digital online services.
www.erosintl.com
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