Eros International honoured at the 2007 Yorkshire IIFA awards for taking Indian cinema global
19/06/2007
Eros International, the AIM-listed leading integrated Indian media and entertainment company, was awarded the IIFA Honour for Promoting Indian Cinema Internationally at this year’s Idea International Indian Film Academy Awards which took place on 9th June 2007, Sheffield Hallam FM Arena.
The award was presented to Kishore Lulla, Chairman & CEO of Eros International, by Tessa Jowells, Secretary of State for Culture, Media & Sport and veteran filmmaker JP Dutta in recognition for Eros International’s contribution to Indian cinema and popularising Indian films within global markets to diverse audiences.
Speaking about the award, Kishore Lulla said: "Special thanks to my family, the whole Eros team, my friends, associates and audiences and, most important of all, the entire film industry in giving us the opportunity and empowering us to take Indian cinema global.”
Eros International uniquely powered the entire IIFA Weekend by showcasing some of its forthcoming films during the IIFA programme and driving key forums and panel discussions designed to give wider access to the Indian film industry.
For three decades Eros has made pioneering efforts in giving Indian films a mainstream international platform – be it through securing multiplex cinema chain distribution for Indian films or high street distribution for DVDs; be it by opening new markets through dubbed and subtitled versions of Indian films or global television syndication to widen the TV viewership of Indian films; be it with new media initiatives to promote official online distribution or representing Indian content within major international film festivals. Currently, Eros International operates in over 50 countries, with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man and has one of the largest film content libraries in the business in excess of 1300 films.
Eros International also recently won the coveted Business of the Year Award at the prestigious Asian Business Awards. Also at this year’s IIFA Awards, Eros International’s films Omkara and Lage Raho Munna Bhai collectively scooped six awards including Best Story and Best Director (Rajkumar Hirani for Lage Raho Munnabhai) and Best Performance in a Negative Role (Saif Ali Khan for Omkara).
- Ends -
For further press information please contact:
Sterling Media
Natasha Singh
T: 020 7801 0077
E: natasha@sterlingmedia.co.uk
Notes to Editor:
- About the IIFA Weekend: The IIFA Weekend was a four-day extravaganza that took place from the 7-10th June 2007 and included events in Leeds, Bradford, Hull, York and London. The IIFA weekend included business forums, film premieres, workshops, a glitzy awards ceremony and charity fund-raising events and the events in totality are expected to boost tourism in host region Yorkshire by more than £9.5m and attract 28,000 from all over the world. For further information, please visit: www.iifa.com
- About Eros International plc: Eros International plc, an integrated media and entertainment Company, is a global player in the Bollywood arena. Eros operates on a vertically integrated studio model - producing films as well as distributing films across formats globally via cinemas, home entertainment, television formats and new media. Established in 1977, Eros International has three decades of market leadership as an international owner-distributor of Indian films. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a business model around the release of new films and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business. Other business streams include high-definition DVDs, mobile downloads and on-demand digital online services. For further information, please visit: www.erosplc.com